Anchor text is basically a link to another website and it is very important to the SEO. But, it doesn’t mean that you should use any words you came across. In a matter of fact, anchor text in SEO is a real science needed to improve the rank of a website. That’s why we will reveal the most successful examples of anchor text. In addition, brands, (10%), URL (24%) and partial (19%) are the most common types of anchor text.
- Long-tail keywords
Basically, the anchor text should reveal some information about the website it will lead to. For example, if it should be related to weight loss, always add words such as healthy, effective and etc. to the anchor text.
- Add synonyms
If you are planning to link to something regarding the price, make sure to add synonyms such as cheap, deal or affordable. This is a mandatory technique that should be used in 100% cases when it is related to the prices or deals. Don’t use the same synonyms all the time, be creative.
- Naked URL
Naked URL means that you will directly use the link (www.website.com) as anchor text. All variations are useful, and it is recommended to mix a few of them in the content.
- Simple anchor text
This method is also known as non-descriptive anchor text. It means that you will simply put generic words, such as play the game, visit the website, click for more and etc. In essence, you shouldn’t reveal any information about the website behind the link.
- Different languages
This technique must be used only if your website is in several languages. It is mandatory to offer the possibility to users who speak different languages. German, French, and Spanish are the most popular choices.